Beta-carotene is commonly used as a natural food coloring agent. It imparts a vibrant orange color to a variety of food products, including beverages, baked goods, snacks, and confectionery items. Its natural origin and appealing hue make it a popular choice for manufacturers looking to enhance the visual appeal of their products.

Beta-carotene is often used as a nutritional supplement, either in a standalone form or as part of multivitamin preparations. It is valued for its ability to provide a source of pro-vitamin A, which the body can convert into vitamin A as needed. Vitamin A is essential for various bodily functions, including vision, immune health, and cell growth.

Beta-carotene is also employed as a functional ingredient in food products. It serves as an antioxidant, helping to protect the body's cells from oxidative stress. Additionally, it is believed to have potential health benefits, such as promoting skin health and supporting overall well-being.