PT Sinergi Multi Lestarindo Tbk (SMLE) once again made its mark at Asia's largest food ingredients exhibition, Food Ingredients Asia (FIA) 2024, held at Jakarta International Expo (JIEXpo) Kemayoran. The three-day event, running from September 4-6, 2024, saw SMLE presenting innovative food ingredient prototypes and offering attendees the opportunity to consult with experts in the field of food ingredients.

SMLE participated by showcasing a range of samples divided into three segments: beverages, snacks, and savory & coating. The beverages segment included products like Super Rejuvenate Collagen Drink with coloring, RTD High Protein Drink, Power Grain 21, Panax Ginseng, and Natural Color. SMLE featured Certiseal SA 25, Psyllium Husk, Komecera, and Lactium in the snacks category. Meanwhile, the savory & coating segment highlighted items such as Mayomix 11.924, DenCream EY 10.990, DenBrine PCT 12.328, and Promilk 852B.

All prototypes on display were aligned with current market trends, which are increasingly dominated by plant-based ingredients and favoring clean label formulations to support health-conscious consumers. According to Statista, the global plant-based food market is expected to reach 77.8 billion U.S. dollars by 2025, with continued growth projected to more than double by 2030. In 2022, the market was valued at 44.2 billion U.S. dollars.

Similarly, Grand View Research noted that the global clean-label ingredients market was valued at USD 120.03 billion in 2022 and is forecasted to grow at a compound annual growth rate (CAGR) of 4.3% from 2023 to 2030, driven by increasing consumer demand for natural and sustainably sourced foods.

In addition to the prototype showcase, SMLE hosted live cooking demonstrations, where attendees could sample food made with their ingredients. Dishes included chicken spicy wings, three types of nuggets (economic, medium, and premium), potato chips with sambal matah, pizza, and a selection of sauces such as chili lime and mayonnaise truffle. The drink menu featured options like pineapple collagen drink and men’s vitality drink.

During the exhibition, SMLE garnered significant attention from numerous customers, attracting around 518 companies from various cities interested in SMLE's innovative products, including those from Greater Jakarta (Jabodetabek), Semarang, Makassar, and Malang in East Java.

This reflects SMLE’s commitment to building customer trust by providing raw materials aligned with both national and global market trends, and offering innovative raw materials.

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