Flawless skin is the desire of everyone, especially women. Especially now, in the era of social media, which demands that content creators have flawless faces like Korean actors/actresses. Through clear facial skin, it's hoped to have a significant impact on the audience of social media content.

So it's no wonder that Generation Z or Gen Z, who are the largest users of social media, are starting to pay attention to their skin condition. According to a survey by YPulse, 45% of Gen Z women choose organic or clean beauty products to maintain their skin health.

This data shows that many Gen Z individuals are starting to realize that beauty can also be achieved through natural ingredients. An article titled 'The Evolution of Clean Beauty-Exploring the Past, Present, and Future' by Marta Goncalves explains that with the rise of social media-mediated marketing, consumers have easy access to information, whether correct or not, making the spread of trends more noticeable than ever before. Notably, the newer generations are growing up in a world that urges significant changes toward more sustainable consumer behavior and gives preference to healthier and greener lifestyles, a shift in mindset that is well reflected in the practices of the beauty industry.

CHAMOMILE EXTRACT H.GL. - M.S. is a water-soluble extract with anti-inflammatory properties. It's beneficial for sensitive and irritated skin, re-epithelizing, anti-acne, deodorant, antiseptic, anti-varicose veins, hair lightening, brightening, and preservative and paraben-free. Chamomile is an annual herb from the Asteraceae family, growing approximately 10-50 cm tall. The stems are straight, cylindrical, whitish-green, and the leaves are pinnate.

The antimicrobial activity of chamomile extract makes it very useful for formulating cosmetic products with antiseptic properties. Its antibacterial activity against S.epidermidis and S.aureus is very useful for formulating cosmetic products for treating skin infections involving these bacteria, such as acne, and for cosmetic products with deodorant action.

That is the impact on the skin, including for Gen Z; Chamomile Extract H.GL.-MS can result in well-maintained skin for Gen Z. Here's the INCI name for Chamomile Extract H.GL-MS: Glycerin (and) Water (and) Chamomilla Recutita (Matricaria) Flower Extract (and) Sodium Benzoate (and) Potassium Sorbate.

For those interested in learning more about the raw materials used or requesting the formulation, you can inquire on our website at ptsml.id or visit our Instagram account @ptsml_indonesia. #ptsmlIndonesia #rawmaterial #personalcare #cosmetics #lavender #skincare