Color is key in food presentation, influencing visual appeal and taste perception. A study published in the Journal of Textiles, Coloration, and Polymer Science titled The Importance of Color in Marketing and Customer Behavior reveals that color has a surprisingly significant impact on marketing, affecting first impressions of a brand and purchasing decisions.

Research indicates that up to 90% of a consumer's initial product judgment is based on color alone. This highlights the importance of selecting the right colors to create a positive first impression and attract attention. In addition, mica-based pearlescent pigments can be added to enhance the product's visual quality.

Pearlescent pigment can be used to get exciting colors in the products. It is safe to use in food and beverage. According to the International Association of Color Manufactures, Potassium Aluminium Silicate (Mica) based pearlescent pigments are formed by depositing titanium and/or iron salts onto mica or potassium aluminium silicate, followed by calcination at high temperatures. The resulting pigment consists of potassium aluminium silicate or mica coated with titanium dioxide, iron oxide and, potentially, mixed oxides.

Meanwhile, the unique line of mica based pearlescent pigment offerings for the food industry. One of them is the KOELRON Pearls Series. KOELRON is a revolutionary food coloring solution with numerous advantages:

Compliant with all regulatory standards, international food safety compliance, FDA-approved, and high stability across pH, light, and temperature variations.

KOELRON is available in various formats, shades, and results to meet any manufacturing requirements.

KOELRON can be used in various food products, including candies, chocolate bars, cake icing, beverages, and chewing gums. Additionally, it is suitable for pharmaceutical applications, such as coloring capsules, tablet coatings, nutraceuticals, and cosmeceuticals.

KOELRON offers a range of dazzling colors, including:

Silver Tones:

• Koelron Silver Sparkle
• Koelron Silver Sheen
• Koelron Silver Lustre
• Koelron Silver Super Fine

Gold Tones:

• Koelron Gold Sparkle
• Koelron Gold Lustre
• Koelron Light Gold
• Koelron Brilliant Gold
• Koelron Marigold

Red Tones:

• Koelron Maroon Shimmer
• Koelron Amber Red
• Koelron Copper Fine

Chocolate Hues:

• Koelron Amber Brown Fine
• Koelron Amber Brown Sparkle
• Koelron Bronze Fine
• Koelron Bronze Sparkle

Glimmer Effects:

• Koelron Blue Shimmer
• Koelron Gold Shimmer
• Koelron Red Shimmer
• Koelron Pink Shimmer
• Koelron Green Shimmer

With its versatile applications and stunning color range, KOELRON is an ideal choice for businesses aiming to elevate the visual appeal of their products and create a lasting impression on consumers.

For more information on our raw materials or to request a formulation, visit our website at ptsml.id or follow us on Instagram.

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