Dear Our Beloved Customer♡

We are delighted to invite you to join ICI Surabaya 2025, themed “Beyond Beauty Shapes the Future of Nature and Neuro-Innovation”, taking place at Grand City Lifestyle Mall & Convex Convention Hall, Surabaya, Indonesia 🤗

The global momentum around neurocosmetics continues to accelerate, capturing strong interest worldwide. According to Grand View Research, the market was valued at USD 1.80 billion in 2023 and is projected to grow at a CAGR of 8.3% from 2024 to 2030. This surge is fueled by breakthroughs in technology, neuroscience, and neurobiology, which are driving the development of products that support cognitive function, mood balance, and overall mental wellness.

With consumers becoming more conscious of cognitive health and emotional well-being, demand for neurocosmetic solutions is expanding rapidly. Today’s beauty enthusiasts are increasingly seeking products that help alleviate stress, reduce anxiety, and support long-term cognitive vitality.

In response, the global industry is moving toward greater product diversification to meet these evolving expectations. At ICI Surabaya 2025, seven key trends will be showcased: AI-Powered Beauty, Waterless Beauty, Biotechnology Cosmetics, Dessert Cosmetics, Simplified Skincare and Makeup Routines, and Neurocosmetic Beauty.

We would love the chance to connect with you during the event! Kindly let us know your availability so we can schedule a suitable time to meet 🤗

See you👋🏻