Indonesia, a tropical country, has only two seasons: the rainy and the dry season. During the rainy season, the air becomes humid and there are temperature changes, especially when it rains. During the dry season, the sunlight becomes hotter and more intense. However, human activity tends to increase without the interruption of rain.

This increase is because outdoor activities can be done safely and comfortably. The Central Bureau of Statistics (BPS) recorded that in 2021 there was an increase in outdoor human activities, especially in trade, retail, and recreational areas.

High mobility often leads people to neglect their appearance, such as their hair, which is crucial for maintaining self-confidence. A survey conducted by the beauty company Tymestyle noted that over half of U.S. women (56%) said that being happy with their hair boosts their self-esteem or that having good hair makes them feel more positive about their day.

According to a journal titled UV Damage of the Hair by Klaudija Sebetic et al., sun exposure can cause dryness, reduced strength, rough surface texture, loss of color, decreased luster, stiffness, and hair brittleness.

Therefore, women strive to keep their hair clean and smooth. One way to do this is by washing their hair with shampoo, particularly those containing Amodimethicone.

Amodimethicone is an aminofunctional polydimethylsiloxane. The organic nature of gives silicone some affinity for hair, resulting in longer-lasting benefits such as conditioning and improved feel. This product is recommended for conditioning shampoos, rinse-off and leave-on conditioners, styling aids, and longer-lasting colorants, perms, and relaxers.

For those interested in learning more about the raw materials used or requesting the formulation, you can inquire on our website at ptsml.id or visit our Instagram account @ptsml_indonesia. #ptsmlIndonesia #rawmaterial #personalcare #haircare #foodingredients #personalcareingredients #specialtychemical #specialtychemicaldistributor #personalcaredistributorjakarta #personalcaredistributorindonesia